{"id":5161,"date":"2023-02-24T09:30:44","date_gmt":"2023-02-24T09:30:44","guid":{"rendered":"http:\/\/syssr.org\/?p=5161"},"modified":"2023-06-05T04:38:53","modified_gmt":"2023-06-05T04:38:53","slug":"how-to-set-kpi-objectives","status":"publish","type":"post","link":"https:\/\/syssr.org\/en\/how-to-set-kpi-objectives\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u064a\u064a\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641\u00a0\u00a0"},"content":{"rendered":"

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\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0643\u0627\u0645\u0646 <\/strong><\/h4>\n

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\u0623\u062e\u064a\u0631\u0627\u064b <\/span><\/h2>\n

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\u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 <\/span><\/h2>\n

\u062d\u0633\u0646\u0627\u064b. \u0644\u0630\u0627\u060c \u0633\u0648\u0641 \u0623\u062c\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629. <\/span><\/p>\n

\u0645\u062a\u062d\u062f\u062b \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 1: \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629\u060c \u0645\u0627 \u0647\u0648 \u0627\u0642\u062a\u0631\u0627\u062d\u0643 \u0644\u0644\u0645\u064a\u0642\u0627\u0633 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629\u061f <\/b><\/p>\n

\u0623\u062f\u0648\u0631\u0627: \u0625\u0630\u0646\u060c \u0627\u0644\u0633\u0624\u0627\u0644 \u064a\u062e\u0635 \u0645\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629\u060c \u0643\u064a\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0645\u0642\u064a\u0627\u0633\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u061f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u0639\u0645\u0644 \u0645\u0639\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a YC\u060c \u0646\u0631\u064a\u062f\u0647\u0627 \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0627\u0644\u0629 \u062d\u064a\u062b \u0644\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062e\u0631\u0648\u062c \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0628\u0631\u0639\u0627\u062a\u060c \u0645\u062b\u0644\u060c \u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629 \u0643\u0644 \u0639\u0627\u0645. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u064a\u062a\u0645 \u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0648\u0647\u0643\u0630\u0627\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0643 \u0644\u0627 \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0641\u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0623\u0646 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0639\u0627\u0626\u062f\u0627\u062a \u0642\u0627\u062f\u0645\u0629. \u0648\u0644\u0630\u0627\u060c \u0631\u0628\u0645\u0627 \u0633\u0623\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643\u0645\u0639\u064a\u0627\u0631. <\/span><\/p>\n

\u0645\u062a\u062d\u062f\u062b \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 2: \u0647\u0644 \u0642\u064a\u0645\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c (LTV) \u0645\u0642\u064a\u0627\u0633 \u062b\u0627\u0646\u0648\u064a \u062c\u064a\u062f \u0644\u0644\u0642\u064a\u0627\u0633 \u061f \u0623\u0648 \u0622\u0633\u0641\u060c \u0647\u0644 \u0645\u0646 \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0623\u0648\u0627\u0646\u0647 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0631\u061f <\/b><\/p>\n

\u0623\u062f\u0648\u0631\u0627: \u0633\u0624\u0627\u0644 \u062c\u064a\u062f. \u0625\u0630\u0646\u060c \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0644 LTV \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u062b\u0627\u0646\u0648\u064a \u062c\u064a\u062f \u0623\u0648 \u062d\u062a\u0649 \u0645\u0642\u064a\u0627\u0633 \u0644\u062a\u062a\u0628\u0639\u0647\u061f \u0644\u0630\u0627\u060c \u0623\u0641\u062a\u0631\u0636 \u0623\u0646\u0643\u0645 \u062c\u0645\u064a\u0639\u0627\u064b \u0634\u0631\u0643\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0645\u0631\u0627\u062d\u0644\u0647\u0627 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0647\u064a \u0623\u0646\u0647 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a. \u0644\u0630\u0627\u060c \u0641\u0625\u0646 LTV \u0647\u064a \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0644\u0639\u0645\u064a\u0644. \u0625\u0646\u0647 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0642\u0642\u0647\u0627 \u0639\u0645\u064a\u0644\u0643 \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u062d\u064a\u0627\u062a\u0647 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643. \u0648\u0647\u0630\u0627 \u0623\u0645\u0631 \u064a\u0635\u0639\u0628 \u062a\u0642\u062f\u064a\u0631\u0647 \u0623\u0648 \u064a\u0633\u062a\u062d\u064a\u0644 \u062a\u0642\u062f\u064a\u0631\u0647 \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0628\u0636\u0639\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0623\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. <\/span><\/p>\n

\u0644\u0630\u0627\u060c \u0633\u0623\u062a\u062d\u062f\u062b \u0643\u062b\u064a\u0631\u0627\u064b \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0642\u0628\u0644. \u0648\u0644\u0643\u0646 \u0641\u0642\u0637 \u0644\u0625\u0639\u0637\u0627\u0626\u0643 \u0645\u0639\u0627\u064a\u0646\u0629\u060c \u0645\u062b\u0644\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u0645 \u0625\u0642\u0631\u0627\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a LTV \u0645\u0639 CAC \u0648\u0647\u064a \u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644. \u0648\u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0646\u0627\u0633 \u0645\u062b\u0644\u060c “\u062d\u0633\u0646\u0627\u064b \u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u064a\u0645\u0629 LTV \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 CAC.” \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0642\u0644 \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0645\u0646\u062a\u062c \u0645\u062f\u0649 \u062d\u064a\u0627\u062a\u0647. \u0623\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0647\u0648 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0641\u064a \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0623\u0648\u0644\u0649. \u0648\u0646\u0623\u0645\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0647\u0630\u0647 \u0635\u0641\u0631\u0627\u064b\u060c \u0635\u0641\u0631 \u0623\u064a\u0627\u0645. \u0645\u062b\u0644\u060c \u0623\u0646\u062a \u062a\u0631\u0628\u062d \u0645\u0646 \u0623\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621. \u0623\u062c\u0644\u060c \u0647\u0646\u0627\u0643. <\/span><\/p>\n

\u0645\u062a\u062d\u062f\u062b \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 3: \u0625\u0630\u0627 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629\u060c \u0641\u0647\u0644 \u0633\u062a\u0631\u0643\u0632 \u062a\u062a\u0628\u0639\u0643 \u0639\u0644\u0649 \u0645\u062b\u0644 \u0642\u064a\u0645\u0629 \u062e\u0637 \u0627\u0644\u0623\u0646\u0627\u0628\u064a\u0628 \u0627\u0644\u0645\u062a\u062f\u0631\u062c (\u0645\u0631\u0627\u062d\u0644 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0630\u064a \u064a\u0633\u0644\u0643\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u062d\u062a\u0649 \u064a\u0634\u062a\u0631\u064a)\u060c \u0623\u0645 \u0623\u0646\u0643 \u0633\u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u062a\u0628\u0639 \u0643\u0644 \u0634\u064a\u0621\u061f<\/b><\/p>\n

\u0623\u062f\u0648\u0631\u0627: \u062d\u0633\u0646\u0627\u064b\u060c \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0648\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0637\u0648\u0644 \u0642\u0644\u064a\u0644\u0627\u064b\u060c \u0641\u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0641\u0639\u0644\u0627\u064b \u062a\u062a\u0628\u0639 \u0634\u064a\u0621 \u0622\u062e\u0631 \u0645\u062b\u0644\u060c \u0645\u0627\u0630\u0627 \u0623\u0637\u0644\u0642\u062a \u0639\u0644\u064a\u0647\u061f <\/span><\/p>\n

\u0627\u0644\u0645\u062a\u062d\u062f\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 3: \u0642\u064a\u0645\u0629 \u062e\u0637 \u0627\u0644\u0623\u0646\u0627\u0628\u064a\u0628 \u0627\u0644\u0645\u062a\u062f\u0631\u062c. <\/span><\/p>\n

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\u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0636\u0631\u0629<\/h3>\n

\u0628\u0648\u0627\u0633\u0637\u0629: \u0623\u062f\u0648\u0631\u0627 \u0634\u0627\u0646\u063a (Adora Cheung)\u060c \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u062d\u0627\u0636\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 YC\u060c \u062f\u0641\u0639\u0629 2019 <\/span><\/p>\n

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\u0645\u0631\u0627\u062c\u0639\u0629: \u0647\u062f\u0649 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a <\/span><\/p>\n

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